Month: December 2021
3 Tips for Happy Customers
Have you ever had a customer leave a bad review or call in a complaint about something related to your service or your business? Anything short of positive reviews can be a tough pill to swallow but bad reviews can be seen as an opportunity, rather than a big failure. It’s the perfect way to make changes to your business that will ensure the happiness of your customers now and in the future. There are a few simple things you…
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Learn How to Identify Your Target Market
Knowing how to identify your target market is crucial if you want your marketing dollars to be well-spent and get a return on your investment. You can’t just take a wild guess and hope that you are going to nail some of the people in your market. It takes some patience, thought, and tweaking to make sure you have pegged your target market as closely as humanly possible. After you do that, you’ll see your marketing dollars really start to…
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Summer: The Season of Weddings!
Wedding season is upon us! The summer months bring in lots of business to salons as this is the time of the year when the most weddings happen. Not only does the bride need look her best on her special day, but so does the Mother-of-the-Bride, Mother-of-the-Groom, countless bridesmaids, flower girls, etc. This is prime time for your business and with some great summer marketing ideas under your belt, you’ll be ready to crank up the revenue during these hot…
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Wedding Season is HERE!
Do you know what brides want? The summer months tend to be the most popular time of the year for people to get hitched. Brides are in full swing with planning every last detail and many are still trying to lock in their hair stylists, nail artists, and makeup artists for the big day and the events that lead up to it. Take advantage of all the earning potential this season has to offer. Brides know what they want for…
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Salon Marketing Ideas That Are Hot This Summer!
The summer months bring in a lot of bridals and bridal parties to your salon but you may see a dip in the number of regular client bookings due to people vacationing. Boosting your summer business doesn’t have to be a chore when you have a few tactics to use that will encourage your regular customers to come in for a visit and will draw in some new business too. Boost your bookings and your wallet by implementing these summer…
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Take the Guesswork out of Retailing
Retailing. The one word that can make almost any hairstylist cringe yet once you have the proper techniques under your belt, you’ll wonder why you ever sweat it in the first place! Most people get uneasy when they are told they have to push products on people or always upsell their services, even if ultimately it will add more money to their pocket. It’s understandable; not everyone has a knack for sales. That’s where these simple tips come into play.…
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