• March 1, 2024

Boosting Retail Sales: Changing Your Mindset

A big source of stress for salon stylists is selling retail, but once you change your mindset, it will become easy-peasy and you’ll be boosting your retail sales in no time flat! We know what you are thinking – between building clientele, servicing your clients, and doing your part in the salon, when are you supposed to find time to retail products too!? We can totally understand the stress you are under but we’re going to get started moving in…

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Just How Important is Client Retention?

As a salon professional, you know that retaining a client is basically like the Holy Grail for a stylist. Let’s face it; having a client that comes back repeatedly for your services is flat-out easier. It provides a level of consistency and you know you can count on them coming back like clockwork. That’s not the only reason that client retention is important though. Did you realize that it costs up to 6 times more to gain a new client…

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Are You Ready to Grow Your Salon Business?

Whether you decided to open your own salon or are a stylist who rents out a booth, everyone wants the same thing: to grow the salon business! After all, more business means a thriving salon and a thriving salon means more income, right? Let’s break down some things you must keep in mind when growing your salon into the beauty Mecca of your dreams. Take Baby Steps You can’t expect a huge, successful, thriving business overnight. Nothing worthwhile happens with…

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Fill Your Books by Pre-Booking Your Clients

Your business is as strong as the clients that are retained. It’s cheaper to retain a client than to acquire a new one and one major way to keep a client coming back is to pre-book their appointments. It also gives you a bit of peace of mind knowing that your books are filling up with your regular clients in the weeks and months ahead. If you struggle with pre-booking your clients, take note of these simple tips below and…

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Why is Selling Retail so Important?

It’s your first day in a new salon. They are showing you around, acclimating you to your new work environment, introducing you to your fellow employees, and then….they stress the importance of retail! They remind you how important it is that you retail to every client. A lot of stylists dread selling product, but do you know why so much focus is put on these sales? Let’s take a little glimpse and shed some light on the matter… Top Reasons…

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Keys to Client Retention for Salon Professionals

When you want to keep a strong footing as a busy salon professional, the biggest thing you can do is work on client retention. When you have repeat clients, your books stay full, your retail sales typically increase, and your business will boom. Booming business = financial success and security. Sound good? Ok then, let’s get going! Know Your Strengths Unfortunately, there are salons at practically every corner these days. What sets you apart? Why should someone patron your chair…

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Drive up Your Bottom Line with Rebooks

Did you know one simple act can increase your bookings with each client 2-3 times per year? What’s that simple act that you can start today to help fill your books? REBOOKINGS! Rebookings assist in client retention and are vital to your business as a salon professional. When you have someone book their next appointment at the end of their salon visit, you not only help fill your future books, but you boost your revenue, reduce how frequent you have…

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Boost Salon Business with These Special Promotions

As a salon professional, one of the biggest hurdles is boosting your business without slashing your service prices. A short-term discount might bring people in quickly, but once that promotion is over they are unlikely to return because they are clientele that doesn’t want to pay full price for your services. They typically hop from salon to salon based on who has the best special of the day. With that said, you need to come up with creative and clever…

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3 Tips for Happy Customers

Have you ever had a customer leave a bad review or call in a complaint about something related to your service or your business? Anything short of positive reviews can be a tough pill to swallow but bad reviews can be seen as an opportunity, rather than a big failure. It’s the perfect way to make changes to your business that will ensure the happiness of your customers now and in the future. There are a few simple things you…

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Learn How to Identify Your Target Market

Knowing how to identify your target market is crucial if you want your marketing dollars to be well-spent and get a return on your investment. You can’t just take a wild guess and hope that you are going to nail some of the people in your market. It takes some patience, thought, and tweaking to make sure you have pegged your target market as closely as humanly possible. After you do that, you’ll see your marketing dollars really start to…

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