Boost Salon Business with These Special Promotions
As a salon professional, one of the biggest hurdles is boosting your business without slashing your service prices. A short-term discount might bring people in quickly, but once that promotion is over they are unlikely to return because they are clientele that doesn’t want to pay full price for your services. They typically hop from salon to salon based on who has the best special of the day.
With that said, you need to come up with creative and clever promotional ideas that keep your service pricing the same but let the client feel that they are appreciated and getting something of value in return for their patronage.
Here are some fantastic ideas that are sure to boost your salon business in no time!
Add Value
A good way to not only let your client feel appreciated but promote a product is by offering samples at check out. You hope that the client feels the love and also loves the product so much that they can’t wait to purchase it next time they are in your salon.
Another added value could be the addition of a salon treatment. If you know that the client will be sitting for a bit while their color sets, you could offer them a quick complimentary service that would happen while they are waiting. If your client is happy with the treatment, they are more likely to add it on during future visits.
Offer Referral Bonuses
Offer a bonus to any of your clients who have a friend that books a service. The client and their friend could come in for a complimentary mini-service of your choosing. This allows the friend to get acquainted with your salon and hopefully will convert them into a loyal client.
Buy 2, Get 1 Free
You could offer specials to clients on your retail products. A good special to promote is a buy 2, get 1 free sale. This encourages clients to buy multiple products because they want to earn a free product. For example, if the client really loved the shampoo and conditioner you used, highlight the sale to them and let them know that it would be a great time to buy because they could also get the styling product that they fell in love with for free. It should be noted that the “free” product is always the product that has the lowest cost.
Free Models
As a salon professional, you should be on social media. It’s a great way to showcase all of your talents and capabilities. “Before and after” pictures are the best way to show prospective clients the kind of work you can do. If you have clients who offer to model for you, offer them a bonus in return, such as a free mini-treatment during their next visit. This will create loyalty and they are sure to tell their friends that their pictures will be appearing on your site. It’s a win-win.
Business Helping Businesses
Are you looking for help growing your business on social media? Do you want more help boosting your business, filling your books, and helping with client retention? That’s what we do! We help salons just like yours all the time. Head over here, fill out this form to express your interest, and we’ll be in touch real soon!
